This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Conversion Optimization by 40Nuggets


You spend a lot of time and money getting people to visit your site. Sadly, there is no magic wand that will transform anonymous visitors into potential customers. Take action to convert your visitors into leads.

40Nuggets is an easy DIY tool for conversion optimization which requires ZERO coding to use. Create, target, and launch Campaigns with screen overlays (Nuggets) that present your site visitors with offers they can’t resist, at the right time and the right place. Our interface may be simple, but our algorithm delivers powerful intelligence. No more aggressive pop-ups that are hastily dismissed by visitors. Nuggets are friendly, well-mannered, and they’re guaranteed to convert more of your traffic into leads.

Use 40Nuggets to:

  • Improve conversion rates by up to 40%
  • Capture bouncing traffic (exit-intent)
  • Build your opt-in subscriber base
  • Offer promos and coupons
  • Get sophisticated with your targeting

A Few Features:

Create a Nugget (intelligent screen overlay)

  • Choose and edit beautiful, high-converting templates
  • Upload your own image
  • Automatic A/B testing

Add A Segment

  • Target based on visitor behavior or demographic information
  • Target based on location, browser language, device
  • Traffic source – social, paid, direct
  • Intelligent Timing: Behaviorally driven, manual, or exit-intent

Build A Campaign

  • Multi-step Campaigns are a visual map of your visitor’s journey to becoming a customer
  • Show more than one offer to visitors throughout their lifetime returning to your site
  • If a visitor doesn’t convert on your offer, show a different one next time


  • Keep your leads organized – send data from 40Nuggets directly to MailChimp, Constant Contact, Aweber, Salesforce, HubSpot, InfusionSoft, and more

Learn More on our Homepage

Pricing: Free Trial and Premium

30-day free trial, packages starting at $15, and going through Enterprise pricing according to traffic (unique visitors per month).

Hear directly from our customers:


Email us anytime at or connect with us on Twitter @40nuggets For more video tutorials and how-to articles, visit our Support Hub.


  • Dashboard Home View
  • The Easy Nugget Builder
  • Here’s what a Campaign Map Looks Like
  • A Newsletter Nugget in Action
  • Set up integrations With Your ESP or CRM


Install 40Nuggets via the WordPress Plugin marketplace

  1. In your Admin, go to menu Plugins > Add
  2. Search for ’40Nuggets’
  3. Click to install
  4. Activate the plugin
  5. A new menu ’40Nuggets’ will appear in your Admin
  6. Follow instructions to enter your dashboard an account

የተለመዱ ጥያቄዎች

How does 40Nuggets work on my site?

After you install and activate 40Nuggets, you will be prompted to open an account by providing your email and setting up a password. A javascript code snippet will then be automatically installed on your site via WordPress. The script loads asynchronously so it will never slow down your site or load time. 40Nuggets tracks the behavior of every one of your site visitors, and our algorithm uses that information to optimize your Nuggets for the highest conversion rate.

How does A/B testing work?

Test two design variables against each other to see which converts the most traffic. Set it and forget it – 40Nuggets will automatically adjust the division of traffic based on the Nuggets’ performances, so you don’t waste valuable time and traffic waiting for an experiment to end. Watch this video to learn more about our intelligent A/B testing tool.

Can I send data to my email service provider or CRM?

Absolutely. 40Nuggets integrates with many softwares you might already be using, such as MailChimp, HubSpot, Salesforce, Constant Contact and more. You can also use a webhook to pass data to any URL you like.

Can I target my paid traffic?

Yes – targeting visitors by Custom Traffic Sources is one way to track visitors and conversions all the way through, and understand what channels are giving you the best ROI. Understanding a visitor’s path to your site can also help inform your plan for engagement.

How is a Nugget different than an average pop up?

Pop up, screen overlay, lightbox – they’re all different names for the same thing. They can be powerful tools for converting visitors – when used correctly. Unfortunately, most standard pop-ups just serve to annoy site visitors and get dismissed without the visitor taking the desired action. Our Nuggets convert more traffic because they are intelligently timed, beautifully designed, and “polite” – they serve as an extension of your visitor’s experience on your site, rather than an interruption.

Can I preview my Nugget before publishing?

Yes. Make sure you add your website’s URL in the My Accounts page. Then, when you roll over your Nugget in the Dashboard and click Preview, you’ll see exactly how the Nugget will appear on your site.


መስከረም 3, 2016 1 reply
This plugin is pure malware. It collects your information (website + email address) and creates an account at without consent or any prior info. This is an illegal practice and should be reported to the authorities.
የካቲት 8, 2017
I’ve been using 40 Nuggets since last year. It’s become the single most instrumental part of my lead capture strategy on my website and I highly recommend it to others. The best part by far is the back end dashboard!
የካቲት 8, 2017
I have multiple clients who run ecommerce sites and I’m always looking for new tools to get them more leads. I came across the 40Nuggets plugin, installed it, gave it a try and was thoroughly impressed. Once you get the setup taken care, it was easy to use (I started with the templates) and quickly designed a few popups (what they call lightbox Calls to Action)using my clients logo and colors and threw it up on the website within minutes. I must say, I wasn’t sure what to expect but we started getting leads within 24 hours after using this plugin. My clients were happy and I am definitely going to install this on other sites. Tons of features, tons of advanced options, the design was easy to use and the rules are super sophisticated – this has got to be one of the best WP plugins you’ve never heard of – and you should.
Read all 10 reviews

Contributors & Developers

“Conversion Optimization by 40Nuggets” is open source software. The following people have contributed to this plugin.




New pricing policy


Snippet now loads off a CDN


Support 40Nuggets v2


Fix issue where some users see an error when associating their account.
Support WordPress 4.3


Allow for placing 40Nuggets’ snippet code manually when server prevents server->server communication.
Support WordPress 4.2.2


Fix issue where in some cases one can’t associate WP with 40Nuggets account


Support WordPress 4.0.1
Enhanced support for existing 40Nuggets customers


Fix issue where Nugget shows twice on the same page


New Nugget creator
New Nugget management system


Fix issue where some users see error about 80 unexpected characters when reactivating the plugin


Fix issue where CURLOPT_FOLLOWLOCATION cannot be activated when safe_mode is enabled


  • Better integration with 40Nuggets
  • Add CTA
  • Manage CTAs
  • Stats