Ordlo Catalog Audit

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Bad catalogue data doesn’t show on the shop front. It shows up in disapproved Google Shopping feeds, unindexed product pages, cart drop-offs on missing weights, and the support tickets that follow.

Ordlo Catalog Audit scans your WooCommerce product catalogue in a single pass and surfaces the data quality issues that quietly cost you sales: missing SKUs, missing GTIN/UPC/EAN/ISBN barcodes, missing or zero prices, empty descriptions, missing weights, missing images, missing brands, duplicate identifiers and broken/orphaned variations.

The full audit is free. Detect every issue here, fix them by hand in the WooCommerce editor, or upgrade to Ordlo Catalog Audit Pro to resolve issues one click at a time or in bulk without leaving the audit screen.

What it checks

Every check runs in the same scan. There’s nothing to configure first — the audit reads what WooCommerce already stores and flags what’s missing or wrong.

• Missing SKU – Published products and variations with an empty SKU. Variable parents and grouped products are excluded; they don’t carry SKUs by design.
• Duplicate SKU – Two or more products sharing the same SKU value. Fulfilment, picking and feed exports all assume SKUs are unique.
• Missing GTIN / UPC / EAN / ISBN – Products with no barcode identifier set. Google Shopping requires this for most categories, and missing GTINs are a common feed rejection cause.
• Duplicate GTIN / UPC / EAN / ISBN – Products sharing the same barcode value. WooCommerce requires this identifier to be globally unique.
• Missing featured image – Products with no featured image, which appears in catalogue pages, cart line items, Shopping feeds and most theme product cards.
• Missing product brand – Products with no product_brand term assigned. Runs only when WooCommerce Brands (or a compatible product_brand taxonomy) is active.
• Missing price – Simple and external products with no regular price. WooCommerce won’t add them to the cart and they’re invisible in feed exports.
• Zero price – Products priced at 0.00 that may be unintentional.
• Empty description – Products missing the long description.
• Empty short description – Products missing the short description that sits above the add-to-cart button in most themes.
• Missing weight – Non-virtual products with no weight configured. Empty weights silently break shipping rate plugins and label printing.
• Orphaned variations – Variation records whose parent product is missing – invisible to customers, but a problem once reports start counting products.

Plus expanded image checks (missing variation images, missing alt text, broken featured images, thin galleries), expanded catalogue checks (duplicate titles, missing categories, uncategorized-only products, external products without URLs, visible out-of-stock items) and variation configuration checks (missing variation prices, missing managed stock quantities, inconsistent attributes, incomplete variable parents).

More than a checklist

• Catalog health score – A dashboard score weighted by open-issue severity and catalogue size, with a health trend over time.
• Channel & integration readiness – Free readiness scoring for Google Shopping, Meta Commerce, marketplace identifiers and fulfilment/API integrations, with the blockers listed per channel.
• Per-channel blocker export – Download a CSV of the blockers and warnings for any channel straight from the dashboard.
• Optional MPN audit – Configurable manufacturer part number checks for marketplace readiness.
• Feed plugin detection – Recognises Google Listings & Ads, Facebook for WooCommerce, CTX Feed and Product Feed Pro.

How it works

1. Install the plugin. The audit lives under Ordlo → Catalog Audit. There’s no setup wizard and no required configuration.
2. Click Run Full Audit. The plugin scans your catalogue in the background, paginated so it doesn’t time out on large stores.
3. Browse the issues. Each check has its own tab with a count badge and a table of affected products. Click a row to open the WooCommerce editor.
4. Mark issues as Resolved or Ignore to keep the dashboard honest, then re-run the audit to confirm they’re cleared.

A first pass on a typical thousand-product store takes about a minute, and re-runs after a fix session take the same.

Free vs Pro

The detection layer is the whole audit, free here on WordPress.org. The fix layer is what Pro adds.

Included in the free plugin:

• The full audit across every check above.
• Per-check issue tabs with counts and filters.
• Catalog health score and health trend.
• Channel & integration readiness scoring with per-channel blocker CSV export.
• Optional MPN audit and feed plugin detection.
• Direct link to the WooCommerce editor for each issue.
• Mark as Resolved / Ignore, and re-run on demand.
• Settings to enable or disable individual audit types.

Ordlo Catalog Audit Pro adds the fixes:

• One-click Fix per issue (SKU, GTIN/UPC/EAN/ISBN, price, weight, descriptions, featured image and brand).
• Bulk Fix All for a single check at once.
• Auto-generate SKUs from a configurable pattern, with collision checks.
• Assign a placeholder image or a default weight in bulk.
• Delete All Orphaned Variations in one go.
• CSV import for offline batch fixes.
• Priority email support.

Free is permanent – no expiry, no nag. Pro is a separate plugin you install alongside the free one.

Built for real stores

• Reads native WooCommerce data – no schema changes.
• HPOS-ready (WooCommerce High-Performance Order Storage compatible).
• Works with WooCommerce 8.0+.