Plugin Directory

Google Analytics alternative – Privacy and legally compliant – Fair Analytics

This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

Google Analytics alternative – Privacy and legally compliant – Fair Analytics


Fair Analytics is a privacy and legally compliant alternative to Google Analytics. Made in germany. This plugin enables Fair Analytics on your website. It integrates a small javascript code into the header of your page. With this Javascript code we analyze your anonymized user data. You can then view the analyses on www.fairanalytics.de.

DSGVO/GDPR/RGPD-compliant alternative to Google Analytics

Avoid costly data breaches. You can use Fair Analytics in compliance with european data protection standards and meet the requirements of national and european law.

User metrics

Fair Analytics provides the most important tracking metrics and gives you important insights into your users and their usage of your website:

  • Page views
  • Landing Pages
  • Exit Pages
  • Bounce Rate
  • Referrers
  • Countries
  • Cities
  • Operating system
  • Device
  • Browser
  • Screen Resolution
  • UTMs (for marketing tracking)
  • Browser Language

  • Realtime analytics

  • Dark mode
  • Export Data to CSV
  • Filters
  • Login log
  • Two-Factor Authentication
  • Exclude IPs

Lightweight tracking (optional)

You can choose lightweight tracking that uses no cookies, no local storage, and no identifiers for visitors. The lightweight tracking script is less than 6 kB in size.

Servers and company in germany

We store the analysis data exclusively on secure german servers. The servers run on green electricity, have an availability of 99.99% and are certified according to ISO 27001. We are a german company with german headquarters. As such, we are not covered by the United States Cloud Act and cannot be required to share user data.

Anonymous user statistics

On your main dashboard you will find the most important user statistics at a glance. And we don’t store IP-Adresses of your users.
The collected user data is completely anonymized on our servers. It is not possible to “reverse engineer” this anonymized data. Neither from us nor from third parties. The analysis data are also not passed on or used for own purposes.

Interaction recordings (videos)

Interaction recordings are playbacks of users scrolling, moving and clicking on your site. With interaction recordings you can understand how users behave on your site and where they have problems.

Goal tracking

You can track custom events like link clicks, button clicks, form submissions, page visits etc.

Heat maps

Stop guessing where users click and find out how to improve your product fast. Heatmaps visually show you where users click, move, and scroll on your website. You can compare desktop, tablet, and mobile devices to see the differences in behavior.

User journeys

Evaluating your visitors behaviour and repeated actions by analyze their past sessions. Including the flow of the visited pages and their actions.

Team members

With just a few clicks, you can grant team members and clients access to the statistics. This way, you can conveniently manage multiple projects with just one account and share statistics as needed.


You can filter your analysis results with several parameters to get only the results that are important to you.

API included

With our API you can retrieve your stats programmatically. Each request is authenticated with an API key using the Bearer Authentication method.

More Information

For more Information visit our website www.fairanalytics.de


If you have any questions send us a message via our contact form


  • Simple and clear main dashboard
  • Interaction recordings (videos)
  • Goal tracking
  • Heat maps
  • User journeys
  • Team members
  • Filters
  • Lightweight tracking (optional)


  1. Install the plugin
  2. Create an account on www.fairanalytics.de
  3. Generate a tracking code for your website in your account
  4. Insert the tracking code into the plugin
  5. Activate the tracking code
  6. Done.

Using a cookie/consent tool?
It is also possible to insert our tracking code directly into your consent tool.

የተለመዱ ጥያቄዎች

Is Fair Analytics for free?

In order to run our servers, we have to charge a minimal fee for Fair Analytics. It is only 3 € per month. Most other web analytics tools start at 9 € per month and charge you much more once your website grows. We also offer free trials for 7 days. More information

What does “privacy-friendly” mean?

  • We do not store personal user data
  • Your analysis data is your analysis data. We don’t touch it.
  • All data is stored on secure servers in germany


መጋቢት 19, 2022
The perfect solution for probably 90% of website owners. Simple and secure when it comes to GDPR. I can set up tracking for client websites in 2 minutes and have a good-looking dashboard. Nice!
ጥር 20, 2022
Finally, an easy and fast to implement analytic solution! I can send my clients a dashboard with the analytics of their website in just a few clicks now, without having to give them access to WordPress or creating a DataStudio dashboard. Lovely! I do recommend Fair Analytics!
Read all 2 reviews

Contributors & Developers

“Google Analytics alternative – Privacy and legally compliant – Fair Analytics” is open source software. The following people have contributed to this plugin.




  • Text changes


  • Code cleanup


  • A few minor bug fixes


  • Text changes and registration inside the plugin


  • Text changes


  • Text changes


  • Updated interface


  • Possible to insert the tracking code of the new version of fair analytics


  • Some layout changes of our Google Analytics alternative


  • Changes the type of verification of the tracking script


  • Adding german language


  • Adding german language


  • A few minor bug fixes


  • First version of Fair Analytics – the privacy-friendly Google Analytics alternative