API Feed for Google Shopping, Microsoft and Facebook


Effortlessly reach millions of potential customers on Google Shopping, Microsoft Shopping, and Facebook with our plugin. In just 30 minutes, you can advertise your products to a vast audience. Add products to your WooCommerce store and let our plugin handle the rest through automated API feed submissions.


  • Submit product feeds to Google, Microsoft, and Facebook (Instagram).
  • Multiple Country feed submission for Google
  • Automated Rules for advanced Feed Optimisation
  • Filtering and Bulk Edit option to work on various attributes and quick error resolution
  • Different Product ID formats to choose from
  • GTIN Assignment option within the plugin
  • Product submission using single or multiple categories
  • Title and Description Optimization option
  • Create Promotions Feed
  • Set up Google Performance Max Campaigns in the plugin
  • Google Dynamic Remarketing tagging and Conversion Tracking (Supports Enhanced Conversion also)
  • Tracking tags for Microsoft Ads within few clicks
  • Facebook Pixel setup for tracking
  • Google Analytics (GA4) tracking implementation
  • Collect Seller Reviews and display Seller Badge on website
  • Google-Calculated Delivery Speed Estimates (Simprosys is Shipping Partner with Google for this feature)


  • Quick feed synchronization in under 30 minutes.
  • User-friendly interface.
  • Submit feeds for all channels under one plan.
  • Optimize your feed with guidance from our experienced support team.
  • Manage ads directly from the plugin interface.


We enable you to add important attributes to your products that are critical for the product visibility when running a campaign as it is difficult to find the attribute fields on WooCommerce directly.

Checkout the optimization we allow for your product feed:

  • Age Group
  • Size
  • Color
  • Gender
  • Material
  • Pattern
  • Product Type
  • Google Product Category
  • Product Identifier Management
  • Custom Labels (Helps you with campaign division and identification)
  • Edit Titles, Descriptions, Product Type and Brand (Directly in the Plugin interface or via CSV)
  • Add GTINs (Directly in the Plugin interface or via CSV). You don’t need to install a separate plugin for it.


To market effectively and as per requirements you need some advanced controls and we are exactly giving these controls in your hand. You may find below what you’re looking for.

  • Sync All Products or preferred WooCommerce Categories
  • Titles and Description via default WooCommerce field or SEO Plugins
  • Image Submission Preference & Additional Image Submission
  • Sync Regular Price and Sale Price
  • Multiple Country feed submission for Google
  • Errors on your product for the Shopping Ads program are imported so you can resolve them quickly
  • Variant Submission Preference allows you to submit the First Variants only (based on the Cheapest Variant, Date of creation, and Position Order), and All Variants
  • Automated Rules to assign Age Group, Gender, Custom Labels and Shipping labels
  • Set automatic exclusion of products via Automated Rules that you do not wish to get submitted in Feed based on certain criteria
  • Set up Conversion tracking to help you identify where a purchase originated from.
  • Dynamic Remarketing tagging to track visitor’s activity on your store and build Dynamic Remarketing Audience list in your Google Ads account for Display Ads.
  • Enhanced Conversion Tracking for Web will help you with an improved Conversion tracking
  • Create Performance Max Campaign for Google or Smart Shopping Campaign for Microsoft from the plugin interface and manage them
  • Generate Promotions feed for All or Specific products.
  • Set up Customer Reviews to enable Google to collect seller reviews from your customers and display a seller rating badge on your website.
  • Enable Google Analytics 4 (GA4) from the plugin interface to avoid complicated coding setup and track visitor interactions.
  • Google Calculated-Delivery Speed Estimates to show potential customers more accurate estimated delivery time for their locations, and gain a competitive advantage.


  • Yoast SEO
  • All-in-One SEO
  • Rank Math SEO
  • WooCommerce UPC, EAN, and ISBN
  • Custom Product Tabs for WooCommerce
  • WooCommerce Additional Product Identifiers fields
  • WooCommerce Custom Product Brand



  • If you’ve installed our plugin or are ready to install the plugin then please have a look at our Help Docs it may be helpful.
  • We are just a thought away so anytime you need help or guidance we are available for you via Emails, Live Chat, and Screen-sharing Sessions/VOIP calls.
  • You can connect with us over email at support@simprosys.com


  • Submit Products from preferred WooCommerce Categories
  • Easier filtering options helpful to list out products
  • Quick Bulk Editing options to assign attributes
  • Track visitor's activity on your WooCommerce store using tracking tags
  • Create and assign promotions within a few clicks


Within a few clicks generates your product feed and syncs them to Google Shopping, Microsoft and Facebook Ads automatically in real-time. Optimise your products, set up campaigns, and advertise like a pro.

Here is a step-by-step help doc for installation: https://support.simprosys.com/faq/step-by-step-integration-guide-for-shopping-feed-for-google

Here is a help doc if you wish to integrate your Facebook Business account: https://support.simprosys.com/faq/step-by-step-integration-guide-to-link-the-facebook-business-account-with-our-plugin

Here is a help doc if you wish to integrate your Microsoft Ads account: https://support.simprosys.com/faq/step-by-step-integration-of-microsoft-merchant-center-from-our-app

የተለመዱ ጥያቄዎች

Does your plugin offer a free trial?

  • You’ll be delighted to know that we offer a free trial period of 14 days
  • You can use all the features in our plugin during this period.

How soon will the changes I make get updated to advertising platforms?

Our plugin works on the content API method so any changes made to a product get updated in less than 30 minutes to respective Advertising platforms.

How often does my product feed get refreshed?

  • Everytime you update your product on a WooCommerce store it gets synced to advertising platforms automatically.
  • In case you don’t make any changes to products, we update them on the 27th day from the last update to make sure they don’t expire.

Why should I subscribe to your plugin?

  • Features that make your product feed optimized & efficient have been put together in this plugin.
  • This includes an easy-to-use interface
  • Submitting feeds for all channels under the same plan
  • Attribute customization
  • Ads management
  • Experienced support team, and many more.

Why should I choose an API feed over XML?

  • An XML feed works with the servers on your website which sometimes can slow down your website speed
  • An API feed does not hamper your website speed.
  • Eliminating the need for manually syncing, API automates feed syncing in lesser time over XML.

What features and programs do your plugin support?

  • Our plugin supports Google, Microsoft and Facebook including Instagram.
  • If we talk about Google we support programs such as Shopping Ads, Display Ads and Free Listings.
  • We are also the Shipping Partners for Google Calculated Delivery Speed Estimates feature.

What are the different attributes your plugin considers, and how does it help in feed optimization?

  • We believe “quality of your product data is king” so we allow customization of significant attributes which helps you to be listed at the right time and search. You can customize
  • Title & Description
  • GTINs & Custom Labels
  • Product Type & Google Product Categories
  • Age Group & Gender, etc.

Do you also provide assistance for account suspension?

  • Yes, we review your store in detail and offer suggestions that might assist you in revoking your suspended account.
  • Although revoking an account completely depends on Google, a helping hand to find what’s wrong is always appreciated.

Is there a product limit for your plugin?

There is no product limit on generating feed, meaning you can add any number of products you require.


ሚያዝያ 5, 2024
Dear Simprosys Support Team, I am writing to express my sincere appreciation for the exceptional assistance provided by Saad from your help desk team. I encountered an issue with Google regarding GTIN errors despite submitting them beforehand. Saad efficiently resolved my concerns with a friendly and professional demeanor. Saad's expertise and dedication truly made a difference, and I am grateful for the outstanding service provided. Please extend my gratitude to Saad for a job well done. Thank you once again for your assistance. Best regards, Isaac
ህዳር 5, 2023
This is the best plugin for Google Shopping. I used it on Shopify since 4 years ago, and I'm glad that it is available in WooCommerce as well. Same function, same setup. Very easy to use! Most importantly, their support team are very fast response and very helpful. I'm very satisfied with this plugin, highly recommended!
ህዳር 4, 2023 1 reply
There is no proper notice how data is collected and transfered to their servers. With one click store data, including of the store owner is transferred. This does not comply with EU privacy laws. Further the plugin is not free but starts a 14 days trial. The you pay monthly depeneding on the amount of products you have. In the plugin was not imbuilt option to have the account and data deleted.
Read all 63 reviews

Contributors & Developers

“API Feed for Google Shopping, Microsoft and Facebook” is open source software. The following people have contributed to this plugin.




  • We strongly suggest upgrading your old version to 1.3
  • Fix issue with WooCommerce API
  • Fix curl timeout error


  • Added Conversion Tracking


  • Dynamic Remarketing Tags and Conversion Tracking tag fixes applied.
  • Remarketing tag bug fix for variable products.
  • Products submission from single or multiple categories.


  • Dynamic Remarketing Tags & Conversion Tracking Tags bug fixed.


  • Enhanced Conversion Tracking.
  • Additional attributes submission for Buy on Google Listings
  • Buy on Google Order Syncing to WooCommerce store
  • Return and Refunds management for Buy on Google
  • Google-Calculated Delivery Speed Estimates
  • Automated Rules for Feed


  • Feed submission and Smart Shopping Ads for Microsoft with Tracking tags
  • Enhanced Conversion Tracking with API


  • Google Analytics 4 tracking
  • Facebook/Meta pixel tracking with API
  • Integration for Google Customer Reviews program


  • Terms of Service acceptance
  • Checkout link template submission


  • Automated Discount
  • Facebook Conversion API (Add to Cart and Begin Checkout)


  • Bug Fixes & Security Update